書名:Noise: A Flaw in Human Judgment (Financial Times & McKinsey 2021 Longlist) 定價:665元 ISBN13:9780316266659 替代書名:雜訊:人類判斷的缺陷 出版社:Little Brown Spark 賣場名稱:禮筑外文書店 作者:Daniel Kahneman 裝訂/頁數:平裝/464 出版日:2021/05/18 品牌 : 禮筑 --------------------------------------------------------------------- #Daniel Kahneman #外文書 From the bestselling author ofThinking, Fast and Slow,the co-author ofNudge,and the author ofYou Are About to Make a Terrible Mistake!comesNoise, a groundbreaking exploration of why people make bad judgments, and how to control both noise and cognitive bias. Imagine that two doctors in the same city give different diagnoses to identical patients or that two judges in the same courthouse give different sentences to people who have committed the same crime. Suppose that different food inspectors give different ratings to indistinguishable restaurants or that when a company is handling customer complaints, the resolution depends on who happens to be handling the particular complaint. Now imagine that the same doctor, the same judge, the same inspector, or the same company official makes different decisions, depending on whether it is morning or afternoon, or Monday rather than Wednesday. These are examples of noise: variability in judgments that should be identical. In Noise, Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein show how noise helps produce errors in many fields, including medicine, law, public health, economic forecasting, food safety, forensic science, bail, child protection, strategy, performance reviews and and personnel selection. And although noise can be found wherever people make judgments and decisions, individuals and organizations alike commonly ignore to its role in their judgments and in their actions. They show ';noise neglect.' With a few simple remedies, people can reduce both noise and bias, and so make far better decisions. Packed with new ideas, and drawing on the same kind of diligent, insightful research that made Thinking, Fast and Slow and Nudge groundbreaking New York Times bestsellers, Noise explains how and why humans are so susceptible to noise in judgment and what we can do about it. 注意事項: 1.本店只販售全新正品,絕不賣仿冒品,請安心購買。 2.賣場商品皆為現書在台,如庫存小於3本,可聊聊請小幫手先確認書況。 3.書籍在運送過程中較易有損傷,如介意者請勿下單。 4.開箱請全程錄影,確保雙方之權益。
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