Professional Path English: Business Management 商管英文價格比較,價格查詢,歷史價格詳細信息

Professional Path English: Business Management 商管英文價格比較,價格查詢,價格歷史信息

Name: Professional Path English: Business Management 商管英文
SKU: 64643450-7293281350

Professional Path English: Business Management 商管英文規格

Professional Path English: Business Management 商管英文最新價格

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Professional Path English: Business Management 商管英文歷史價格(單位:新台幣)

Professional Path English: Business Management 商管英文描述

Professional Path English系列由國立成功大學專業英文團隊研發而成，是全台灣第一套以ESP（English For Specific Purposes，專業英文）概念設計，並針對不同學科領域需求所設計而成的全方位英語教材。本書特色 ★ 本書包含四則企業案例：玉山銀行、保力達、KPMG（安侯建業）和太平洋自行車，深入探討該企業獨到的管理法則：人資管理、危機處理、風險管理和品牌經營等。 ★ 本書各課均附以「搭配詞」（collocation）為概念設計的練習題，快速引導讀者掌握英語單字搭配的訣竅，不需要死背就能讓單字量倍增。 ★ 書中各章配有課後測驗習題，可作為隨堂測驗或自我測驗。作者簡介成功大學專業英文（ESP）團隊由成功大學外文系鄒文莉教授與其他外文等系教授群協力主持，以提升大學生英文素質為目標，目前從事專業英文教學的實驗與創新，是國內第一個以專業英文（ESP）為核心的教育研發團隊。 This series recognizes the varied academic and professional English learning needs of college students as they prepare for different careers. By adopting the English for Specific Purposes (ESP) approach—one of the most effective EFL teaching methods used today—the series equips students with academic skills for English-speaking classrooms, while also providing relevant language training to ensure professional success.