Hacking Growth ─ How Today's Fastest-Growing Companies Drive Breakout Success/Sean Ellis【禮筑外文書店】(精裝)[9折] 價格比較,價格查詢,價格歷史信息

書名：Hacking Growth ─ How Today's Fastest-Growing Companies Drive Breakout Success 定價：1050元 ISBN13：9780451497215 出版社：Crown Pub 賣場名稱：禮筑外文書店 作者：Sean Ellis/ Morgan Brown 裝訂／頁數：精裝／272 規格：23.5cm*15.6cm (高/寬) 出版日：2017/04/18 品牌 : 禮筑 --------------------------------------------------------------------- #Sean Ellis/ Morgan Brown The definitive playbook by the pioneers  of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Air Bnb was the best-kept secret known of travel hackers and couch surfers, Pintrest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was My Space’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking. Yet despite the popularity of the method – whose practitioners include virtually all of today’s hottest start-ups, to "traditional" companies like IBM, Walmart, and Microsoft to the millions of entrepreneurs, marketers, managers and executives who have visited the fast-growing community of GrowthHackers.com - there is a void of knowledge about what Growth Hacking is and how to implement it. This book is here to fill that void, walking readers step-by-step through the process of creating and executing a growth hacking strategy, and showing how it can be tailored to any team, product, or company of any shape or size. Doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity, Hacking Growth involves cross-functional teams and rapid-tempo testing and iteration. But, the key difference is that it drives rapid growth by focusing on the maximizing the potential of each product by working on just the things that matter to customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more.    An accessible and practical toolkit that that teams and companies in all industries can use to grow their customer base and increase market share, this is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results. 注意事項: 1.本店只販售全新正品，絕不賣仿冒品，請安心購買。 2.賣場商品皆為現書在台，如庫存小於3本，可聊聊請小幫手先確認書況。 3.書籍在運送過程中較易有損傷，如介意者請勿下單。 4.開箱請全程錄影，確保雙方之權益。