書名:Be Your Own Brand ─ Achieve More of What You Want by Being More of Who You Are 定價:838元 ISBN13:9781605098104 出版社:Berrett-Koehler 賣場名稱:禮筑外文書店 作者:DAVID MCNALLY、KARL D. SPEAK 頁數:143 版次:2 規格:22.2cm*14.6cm (高/寬) 品牌 : 禮筑 --------------------------------------------------------------------- #DAVID MCNALLY #KARL D. SPEAK McNally, an author, speaker, and consultant in leadership and brands, and Speak, an author, speaker, and specialist in brand building, explain the concept of developing a personal brand as a process of discovering one's self and aspirations, arguing that the best way to establish a strong, memorable brand is to make a positive difference in the lives of others through lasting impressions that build trusting relationships. They describe how to identify key components of a brand, convey it to the world, see if it aligns with important relationships, and assess progress. This edition has been revised and updated to incorporate new material on how to use social media to build a personal brand and case studies of individuals whose personal brands have impacted the world, such as Temple Grandin and Terry Fox. Annotation c2011 Book News, Inc., Portland, OR (booknews.com) 注意事項: 1.本店只販售全新正品,絕不賣仿冒品,請安心購買。 2.賣場商品皆為現書在台,如庫存小於3本,可聊聊請小幫手先確認書況。 3.書籍在運送過程中較易有損傷,如介意者請勿下單。 4.開箱請全程錄影,確保雙方之權益。
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