Predatory Thinking/Dave Trott【禮筑外文書店】[9折] 價格比較,價格查詢,價格歷史信息

書名：Predatory Thinking 定價：714元 ISBN13：9781447285342 出版社：Macmillan UK 賣場名稱：禮筑外文書店 作者：Dave Trott 裝訂／頁數：平裝／272 規格：19.7cm*12.7cm (高/寬) 出版日：2015/09/15 品牌 : 禮筑 --------------------------------------------------------------------- #Dave Trott Powerful strategies for how to out-think the competition, from a great of the advertising worldTwo explorers are walking through the jungle. Suddenly they hear a tiger roar. One explorer sits down and takes a pair of running shoes out of his backpack. "You’re crazy, you’ll never out-run a tiger," says the other explorer. "I don’t have to out-run the tiger," he replies. "I just have to out-run you." "Predatory thinking" involves looking at a challenge you can't solve and getting upstream of it—changing it into a challenge youcan solve. Written in the form of engaging, brilliantly lean anecdotes and stories, this book explains the predatory thinking philosophy, one that has underpinned Dave Trott’s distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colorful characters that range from World War II fighter pilots to Picasso, Socrates, and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge. 注意事項: 1.本店只販售全新正品，絕不賣仿冒品，請安心購買。 2.賣場商品皆為現書在台，如庫存小於3本，可聊聊請小幫手先確認書況。 3.書籍在運送過程中較易有損傷，如介意者請勿下單。 4.開箱請全程錄影，確保雙方之權益。