MOMENT: Redefining the Brand Experience 歷史價格(單位:新台幣)
MOMENT: Redefining the Brand Experience 描述
Tokyo-based firm MOMENT 是由 久田昭久(Hisaaki Hirawata)和渡邊智宏(Tomohiro Watabe)共同營運,為眾多知名客戶創造了豐富而時尚的商業環境。 他們的設計範圍從高端時尚品牌的商店設計到快閃零售空間、咖啡館、飯店和百貨公司的空間規劃,以及演唱會舞台、活動製作、廣告等設計規劃 本書著重介紹工作室的跨領域和吸睛的視覺效果,注重空間與品牌應用的細節,以及高端的燈光投射規劃,這些功能既受功能影響,又受情感驅動。透過大量精選的空間攝影作品詳細解說項目特色,與深入探討作品設計概念,與豐富的文字內容相結合,幫助客戶成功行銷與營運策略。 A selection of projects by Tokyo-based firm MOMENT brings to light the constructive design strategies employed in redefining brand experiences. Run by Hisaaki Hirawata and Tomohiro Watabe, MOMENT creates rich and sleek commercial environments for a wide spectrum of celebrated clients. Their work ranges from store designs for high-end fashion brands to temporary retail spaces, cafes, restaurants, and ambient plans for department stores. This book highlights the studio’s versatile and skillful visual approach, detail-oriented spatial branding and alluring lighting design for interiors that are both functionally and emotionally driven. Illustrated by a large selection of beautiful photography, project features are accompanied by informative texts that delve into the design concepts, as well as the studio’s tactics to help clients succeed by redefining brand experiences. Features •Readers gain an in-depth look at the retail design processes of the Tokyo-based design firm MOMENT. •Informative texts accompany each project’s feature, delving into design concept, as well as the studio’s strategic approach in a ferociously competitive industry. •Work for clients such as Issey Miyake, Loft and Estnation is illustrated by a large selection of beautiful and detailed project photography.