Space-Identity-Company -9788425218453 絕版英文設計書 [建築人設計人的店-上博圖書] 價格比較,價格查詢,價格歷史信息

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by Stefano Colli, Raffaella Perrone

平裝： 144頁

出版社： Editorial Gustavo Gili (2003 第1版)

語言： English, Spanish

ISBN-10： 8425218454

ISBN-13： 9788425218453

[商品內容]

The need to create a corporate identity has taken on a vitally important role ever since consumers decided that not only did they look for the products they needed, but also the brand name that best "represented" them. A certain harmony must exist between consumer and trademark, and the product should be defined within spaces capable of communicating aspects of its image that go beyond its technical and functional characteristics.

Whereas in the past the main aim was to teach and inform, now other concepts have gradually come into play like persuading, captivating and surprising the consumer: in short, communicating a brand name's values. This new situation means that projects must look for new ways to establish an affinity with the user. As a result, new meeting grounds are created and alternative project formats contrived, such as installations, staged displays, performances and even theater shows.

The book includes modern-day projects for well-known trademarks like Canal+, Mercedes, Renault, Zanussi, Smart, Camper, Nike, Issey Miyake and Bang & Olufsen, which were implemented by professional designers and other creative artists, such as Zaha Hadid, La Fura dels Baus, Robert Wilson, Tara, Droog Design, Konstantin Grcic, Mariscal, Ingo Maurer and Dani Freixes.